Get Media Attention

Promoting your event in the community can help build awareness of your event theme or cause, such as healthy habits, neighborhood safety or a sense of community. We’ve provided some tools to help you get started.

Press Releases

Principal, students gather during press conference for Walk to School Day in Raleigh, North Carolina.

Raleigh, NC

Involving the media in your event helps spread the message, whether it’s focused on physical activity, pedestrian and bicycle safety, the environmental benefits of a walk or bike commute or another cause. To help give the media the information they need to cover the event, we’ve developed some press release templates for your use.

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Talking Points

To help with communication about your events or walking and rolling in general, these talking points offer information on topics such as Safe Routes to School and trends in school travel, safety, physical activity, environment and air quality.

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