Get Media Attention

Promoting your event in the community can help build awareness of your event theme or cause, such as healthy habits, neighborhood safety or a sense of community. We’ve provided some tools to help you get started.

Press ReleasesPrincipal, students gather during press conference for Walk to School Day in Raleigh, North Carolina.

Involving the media in your event helps spread the message, whether it’s focused on physical activity, pedestrian and bicycle safety, the environmental benefits of a walk or bike commute or another cause. To help give the media all the information they need – and hopefully persuade them to cover the event- we’ve developed some press release templates for your use.

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Talking Points

To help with communication about your events or walking and biking in general, these talking points offer helpful information on topics such as trends in school travel, safety, physical activity, environment and air quality, walk and bike to school events, Safe Routes to School and countries that participate in International Walk to School Day/Month.

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