Partnership begins with National Bike to School Day Helmets on Heads Bike Share Giveaway
CHAPEL HILL, N.C. (April 8, 2014) ― The National Center for Safe Routes to School announced today its partnership with Schwinn's Helmets on Heads program in 2014. The first of several planned activities is the Bike to School Day Helmets on Heads Bike Share Giveaway, which will provide 10 bikes and 20 helmets to 10 schools and community organizations across the US.
Helmets on Heads is a comprehensive initiative committed to educating one million kids about bike helmet safety over 10 years. Each year Helmets on Heads engages with educators, local communities, and families by providing information and resources to get involved and take action on helmet safety.
“At Schwinn, we are dedicated to bicycle safety,” said Alice Tillett, president of Pacific Cycle. “We are thrilled to partner with the National Center for Safe Routes to School to ensure that parents and children are educated properly on the correct use of and importance of helmets. We want kids to ride safely every time they get on a bike, and National Bike to School Day is a great kick off to the 2014 Helmets on Heads initiative.”
“The National Center for Safe Routes to School is excited to join together with Schwinn’s Helmets on Heads program to encourage more bike riding to school, and more correct helmet use,” said Lauren Marchetti, director of the National Center for Safe Routes to School, which serves as the coordinating agency for National Bike to School Day.
Bike to School Day, May 7, 2014, is a national event that gives communities across the country the opportunity to join together in bicycling to school on the same day. The national event is part of the movement for year-round safe routes to school and encourages biking to school as a healthy way for kids and families to make their school commute fun and active.
Individuals, schools and organizations that register their Bike to School Day event online are eligible to win one of the ten drawings for Schwinn’s bike and helmet giveaway. Each giveaway will include 10 bicycles and 20 helmets to be awarded to a winning school. Drawings will begin on Wednesday April 16th. Winners will be announced weekly on the Safe Routes to School and Schwinn Facebook pages.
About the National Center for Safe Routes to School
Established in May 2006, the National Center for Safe Routes to School assists states and communities in enabling and encouraging children to safely walk and bicycle to school. The National Center serves as the information clearinghouse for the federal Safe Routes to School program with funding from the U.S. Department of Transportation Federal Highway Administration. Part of the University of North Carolina Highway Safety Research Center, the National Center also provides technical support and resources and coordinates online registration efforts for U.S. Walk to School Day and facilitates worldwide promotion and participation. For more information, visit www.saferoutesinfo.org or www.walkbiketoschool.org.
About Helmets on Heads
Helmets on Heads is a comprehensive initiative from Schwinn meant to encourage and educate bike riders of all ages on the importance of wearing helmets. In 2014, we have partnered with the National Center for Safe Routes to School to reach and engage educators, local communities, and families across the U.S., with information and resources to get involved and take action on helmet safety. Helmets on Heads is committed to educating one million kids about bike helmet safety over 10 years. Helmets on Heads is driven by a desire to have every rider wearing a helmet. Learn more at www.helmetsonheads.org.
With over 100 years of cycling heritage, passion and expertise, Schwinn keeps riding simple, easy and fun. Since 1895, Schwinn has built some of the best-known and best-loved bicycles of all time. Whether it’s a tot’s first set of wheels or an easy cruise on the waterfront, the thrill of riding never gets old. Schwinn offers a comprehensive line of bicycles for riders worldwide. There is a bike for everyone all built to the iconic Schwinn quality standard. Visit www.schwinnbikes.com to learn more.
About Pacific Cycle
Pacific Cycle is the leading supplier of quality bicycles in North America to the mass merchant channel with one of the most comprehensive ranges of brands in the bicycling industry. Pacific Cycle, a division of Dorel Recreational/Leisure (R/L), encompasses several powerhouse brands including Schwinn, Mongoose, IronHorse, Pacific, InSTEP, Dyno, Playsafe, KidTrax, Powerlite, and Roadmaster. Dorel R/L is a segment of Dorel Industries, Inc, (TSX: DII.B, DII.A).